This Newsletter is Counterintuitive
Counterintuitive (adjective): contrary to what one would intuitively expect.
The arrival of Generative AI has ushered in a period of extraordinary discontinuous change. While not unheard of, events like this are rare and have the remarkable ability to upend conventional wisdom and drive counterintuitive results.
During times of discontinuous change, the rules that once governed a system or industry may no longer apply. If you're not careful, the sudden and drastic nature of these shifts can catch you off guard, leading to unexpected outcomes that defy traditional logic.
How will AI challenge long-held assumptions? Or create entirely new paradigms?
What lessons can we learn from past periods of discontinuous change?
What new opportunities or markets could emerge? How can we position ourselves to capitalize on them?
How might the needs, preferences, and behaviors of our customers or stakeholders shift in response to this change?
It’s these sorts of questions that I’m keen to try and answer. There are lots of ways to stay up to date on the day-to-day (sometimes hour-by-hour!) updates on AI, but here, I want to try and put the changing landscape into context, discuss the strategic implications, and the longer term first- and second-order effects of this remarkable new technology. Be they intuitive or not.
I hope you'll join me for the ride.
I'll plan to send an update around once or twice a week (starting this week with some observations about how larger organizations are adopting AI successfully).
PS: I'll also continue to post updates, news, and 'field notes' on more tactical learnings on LinkedIn. Taken together, I expect to create a library of opinions, observations, and outlooks - both short and long term - which will be helpful to anyone working with AI (although you may know better ones).